Apple's deal with six global airlines made waves yesterday, but two of those airlines are jumping up to say that they weren't quite ready to make such an announcement.
The announcement was that Air France, Continental, Delta, Emirates, KLM, and United all had partnered up with Apple to provide in-flight iPod connectors to its air cabins by mid-2007, further solidifying Apple's position in the digital music player market and making many travelers very, very happy.
KLM and Air France, however, weren't so happy when Apple unleashed that press release. An Air France spokeswoman told Reuters "It's way too early to confirm any such details," and a KLM spokesman said "It's very premature what Apple are saying." KLM said that there have been informal deals between Apple and the airline, but no official agreements as of yet.
The KLM rep continued, "we have no idea if this is technically feasible, if it's financially viable, or it customers want it," adding "at this moment, we have absolutely no intention of introducing it on board." Ouch. That's not what Apple told me last night before we left the bar…
Unlike most little mixups like this, however, Apple actually does have a response this time! Apple spokesperson Tom Neumayr told Reuters that there's obviously some communication gap between Apple and KLM/Air France, but that they're still excited to announce the iPod integration with the other airlines.
We have to wonder what type of "communication gap" could have occurred that would cause Apple to so confidently announce one thing that appears to be the polar opposite of what some of the companies involved were expecting. That seems like a bit of a big boo-boo to me, but hey, I no longer work at a marketing agency so what do I know? 😛