Wow, some people say they expected this, but I certainly didn't. Justin Long, the actor who plays the "Mac Guy" in Apple's famed "Get A Mac" campaign, isno longer filming ads with Apple, according to reports. The ad campaign is still going, just without Justin—the "PC Guy" John Hodgman is still sticking around.
A rep for Long confirms that his days as an Apple pitchman are over: "Every ad you see Justin in is for that previous time period only," she tells Radar. "There's no long-term deal with him." She adds (somewhat implausibly, perhaps), "Justin's a movie star, not a commercial guy."
It's hard to determine whether Justin left on his own (to become a bigger movie star, perhaps) or whether Apple ditched him. Supposedly, viewers just plain hated the guy. I, on the other hand, kind of had a weird affection toward him, kind of like how I think of my weird younger brother (incidentally, also named Justin) who says crazy things that make me laugh and think "wtf?"
The Radar Online, who is reporting the story, doesn't seem to know either, but they have their theories:
Why was Long dropped, specifically? Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast…. It's like Apple is parodying its own image while also cementing it."
Okay, so that made me laugh, and maybe it even has a little bit of truth in it. Did people hate him because he came off like an annoying, modern hippie?
Either way, I will be genuinely sad to see him go, and I wonder if the Get A Mac commercials will be the same without him. The love-hate,
homoerotic friendly banter between the two will always have a special place in my heart.